Bank of Japan wins over social media as it introduces new ¥10,000 bill with 'Ta-da!' caption
Written by: Nicole Castro
Published on: September 3, 2021 at 22:42 PHT (GMT+8)
Even official institutions like the Bank of Japan (BOJ) are reinventing the way they interact on social media.
Below is how they officially announced the release of the new 10,000-yen bill on Twitter last September 1.
The caption goes: 「じゃーん！新一万円券」(Ta-da! The new 10,000-yen bill)
It was not the kind of tone most people would expect from a bank, and thanks to that the Tweet has already received approximately 200,000 likes, a rare feat for a banking institution.
Many Twitter users were surprised at how casual and informal the announcement was, with some remarking it was "cute."
The new 10,000-yen bill features Japanese industrialist Shibusawa Eiichi widely regarded as the "father of Japanese capitalism."
About the Bank of Japan
The Bank of Japan (日本銀行, Nippon Ginkō, BOJ) is the central bank of Japan, established in 1882. It is often called Nichigin (日銀) for short. Its headquarters are located in Chūō, Tokyo.
Source: Bank of Japan official Twitter, The Japan Times, SoraNews24